KATHERINE WINTSCH is the CEO of The Mom Complex, a consulting company in Richmond, Virginia, that frequently works with Fortune 500 companies such as Walmart, Unilever, HGTV, Kraft, and Johnson & Johnson. Her research has been featured by the TODAY show, the New York Times, the Wall Street Journal, and Fast Company, along with a 2013 TEDx Talk. Katherine is a top 40-under-40 ad executive.